In today's fiercely competitive business landscape, there's an emerging imperative: if you're developing a solution, it must, from its inception, leverage the capabilities of generative AI. Companies are now realizing that to truly stand out and capture market share, they cannot afford for clients to have to work hard to adapt their solution. They need immediate and ongoing value that resonates with their audience right from the get-go.
This is where generative AI shines, offering instant, ongoing value by automating and optimizing products that once took clients countless months to benefit from or engage with.
How Vercel Wins With AI-Driven Solutions
Vercel provides an exceptional example of how companies are using generative AI to win market share. Their v0 product is a generative user interface system. By leveraging AI, v0 can convert simple text prompts into usable React code. This means that software teams get high-quality user interface components instantly.
Consider the old way of doing things: a developer would spend months crafting the perfect UI component. With v0, the time to launch a new feature is reduced to minutes. After submitting a prompt, the system presents different choices of AI-generated user interfaces. Teams can pick the one that aligns with their vision, refine it if needed, and deploy.
Let’s take a login screen as an example. In the past, teams could spend weeks building a basic login page and would have to manually write thousands of lines of code. A large team of many developers would work on this feature. With Vercel, one software engineer could simply write “A login screen with email, google, and apple.” This would instantly be built by the AI:
The software engineer would then give written commands to improve the product. For example, they could write “add a separator between the email and google” and would instantly have their vision come to life.
Further, the management could see in real-time all the work that was done by the team and could see the full version history in an easy visual dashboard. In this example, an executive could track how a beautiful login page was built with several short written prompts.
But it's not just about speed; it's about the depth of customization. The generated code, based on shadcn/ui and Tailwind CSS, is fully customizable. v0 users can fine-tune individual UI elements, ensuring that the final product aligns perfectly with their needs. The fact that Vercel plans to extend its support to other UI libraries and design systems like Svelte, Vue, and plain HTML indicates the boundless possibilities generative AI offers.
Continuing with our form example, the software developer could enter the code and make any customizations they’d like.
The possibilities for this AI-driven dashboard to attract strong customer retention are endless. Here are a couple examples that were created with V0 just by writing a couple lines of written commands:
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A table of financial invoices.
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An ecommerce product details page.
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A SaaS analytics dashboard layout.
The Road Ahead With Generative AI-Infused Products
As businesses move forward, the importance of generative AI in solution-building will only become more pronounced. By infusing their product with AI from day one, Vercel is ensuring that their clients will never be able to code with another platform again.
Companies that choose to harness the power of generative AI from the beginning of a product's launch will find themselves in a formidable position in their respective markets. Those that don't risk being left behind. The message is clear: in the modern digital landscape, generative AI is not just an advantage; it's a necessity.
